INDIAN INSTITUTE
OF MANAGEMENT CALCUTTA

Digital and AI-Driven Marketing (DigiAIM) Programme

Start Date: 23rd August, 2025

First Screening closes on May 15

Programme Duration: 6 months

Register yourself with Rs. 2500 (Program fee not included)

Apply Now

A Triple Accredited Institution

Why Indian Institute of Management Calcutta?

The Indian Institute of Management Calcutta was established as the first national institute for post-graduate studies and research in management by the Government of India in collaboration with MIT. IIM Calcutta serves as an autonomous body, playing a pioneering role in professionalising Indian management through its varied courses and consulting activities.

 

 

Indian Institute of Management Calcutta
 
 

         Why Indian Institute of Management Calcutta?

IIM Calcutta has earned a global reputation for imparting high-quality management education by being the only Indian business school that is a member of the Global Alliance in Management Education and the first business school in India to complete triple accreditation. Through its core curriculum of general management skills to advanced electives and seminars, IIM Calcutta offers students exceptional access to a preeminent faculty of thought

#3

NIRF India Rankings 2023: Management

AACSB + EQUIS + AMBA

Triple Accreditation

Sole IIM

To be the Indian member of CEMS

25000+

Alumni

Programme Overview

The Digital & AI-Driven Marketing (DigiAIM) program from IIM Calcutta is a 6-month, hands-on executive education program that blends strategic marketing foundations with cutting-edge applications of artificial intelligence. The program combines live online classes with immersive campus experiences, and is the only LDP from IIM Calcutta focused exclusively on AI-powered digital marketing. It covers areas like:
  • AI in Search & Consumer Behavior
  • Generative AI in Content Creation
  • Social Media Strategy & Analytics
  • Predictive Insights & Personalization
  • AI-Driven Media Generation
  • Capstone Project & Simulatio

programing skills

Learn from India’s Best

Program designed and delivered by the renowned IIM Calcutta Faculty, with select sessions led by industry CXOs and digital disruptors

IIM Calcutta Executive Alumni Status

Be eligible for Executive Education Alumni Status of IIM Calcutta — join a powerful network of professionals across the globe.

Campus Immersion at IIMC

Experience 6 days of in-person learning at the iconic IIM Calcutta campus, including workshops, networking, and CXO interactions.

Hybrid Format for Maximum Impact

Combine the convenience of live online classes with the intensity of on-campus immersion — designed for working professionals.

CXO Simulation Experience

Engage in real-time decision-making simulations and problem-solving exercises based on CXO-level challenges.

Capstone Leadership Challenge

Apply your learnings to a real-world capstone project, mentored by experts — an opportunity to drive tangible change.

Who this program is for?

  • Marketing, Branding, or Sales Professionals seeking a solid foundation in digital and AI-driven marketing
  • Mid to Senior-Level Professionals responsible for driving digital growth through internal or agency-led strategies
  • Entrepreneurs and Founders looking to scale their businesses using digital-first, AI-enhanced approaches
Minimum eligibility:
  • Graduation or equivalent (with minimum 50%)
  • Minimum 2 years of work experience

Accelerate Your Career With the Right Programme

Share your details and let our advisors guide you to excellence

 

 

Indian Institute of Management Calcutta (IIMC) Courses

The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for post-graduate studies and Research in Management by the Government of India in November 1961 in collaboration with the Alfred P. Sloan School of Management (MIT). Today, the institute serves as an autonomous body, continually evolving to meet its goals in an ever-changing business environment. Its strong ties to the business community make it an effective mechanism for the promotion of professional management practices in Indian organisations. Today, IIM Calcutta attracts the best talent in India – a vibrant mix of academia, industry and research. IIMC has been one of the early adopters of online education in India. They have partnered with a premium organisation like Emeritus India to provide a personalised learning experience and a curriculum that embeds different facets of management education. As an educational leader of the 21st century, IIMC envisions to be resilient to changes in the business environment, develop high-quality online courses that are deep-rooted in Indian ethos and stay relevant during the evolving milieu. And the IIM Calcutta’s executive programmes in business management, leadership and management, human resource management, and others are a testament to their philosophy. IIM Calcutta and Emeritus India have partnered to offer online and in-person certification courses in different specialisations like supply chain management, public policy, human resource management, and business analytics, among others. Here are the highlights of these courses:

  • Our courses offer a rich learning experience using a blend of lectures, role plays and simulations.

  • The intent behind these learning programmes is to shape the leaders of tomorrow, who can change the face of contemporary businesses.

  • Participants will be eligible for the coveted IIMC’s Executive Alumni Status upon completion of the course which includes lifelong networking opportunities.

  • Along with the alumni status, participants can leverage benefits like getting registered to access the alumni portal and receiving an email id on the iimcal.ac.in domain (with selected programmes).

  • Participants get the chance to interact with respected industry experts and alumni members.

  • We offer ‘Pay Later – Finance Options’ facilitated by third party NBFC (Propelld or LiquiLoans), supporting professionals to reskill or upskill themselves without rethinking finances.

 

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations.

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